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How to: Client Appreciation - Feb. 22, 2024


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Welcome to our Weekly Digest! ๐Ÿš€


For today's read, we'll look at client/customer appreciation and how we can show it!


Let's go, go, go!


"Every company's greatest assets are its customers, because without customers there is no company."

-- Michael LeBoeuf


So, what is exactly is client/customer appreciation?


Freshworks explains it simply. "Customer or client appreciation is the act of expressing gratitude and thankfulness to your customers for continuing to choose your business."


Although client appreciation is important for businesses of all sizes, it's especially important for small businesses like us! Showing your clients that you value them is an effective way to make them happy and increase the possibilities of a long-term relationship.


Additionally, "[it encourages your client] to sing your praises to everyone they know โ€“ potentially generating new business" (American Express). As small businesses, we can always use new leads!


In the GoDaddy video below, we can explore the different client/customer appreciation ideas.


Here are the five methods GoDaddy touches on:

  1. A simple โ€œThank Youโ€

  2. Ask customers for feedback

  3. Highlight your customers

  4. Give customers a personalized gift

  5. Host a customer appreciation event


Play the video for a detailed answer!


Let's look into more ideas from articles* all over the internet!

๐Ÿ’› Write/give personalized thank you's. Simple, but effective!


๐Ÿ’› Send out gift cards or coupons for your services.


๐Ÿ’› Shine a spotlight on certain customers/clients. Social media would be good for this one!


๐Ÿ’› Create a loyalty program.


๐Ÿ’› Send a meaningful gift. We found consumables/food is always a good way to go!


๐Ÿ’› Offer free shipping for a while, if applicable.


๐Ÿ’› Give out a discount code. You can named it "THANKYOU" or "APPRECIATEU"!


๐Ÿ’› Regular check-ins with your clients/customers. It's a good time to remind them that they're important to you!


๐Ÿ’› Have a contest (with gifts/prizes). A fun way of getting your clients/customers to engage in your platform and also feel appreciated!


There are a ton more and we'll add to the list if we find any unique ideas!


Remember, even "small gestures can go a long way toward showing your customers you appreciate them, which will make them want to come back for more" (American Express).


National Customer/client Appreciation Day is April 18th; don't forget to thank you clients a little extra then!

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๐Ÿค™๐Ÿป Get in touch!

Our Bean Counters are experienced bookkeepers who care about your business! Email us at hello@beanlogix.comย to learn more!


*ALL INFORMATION CAN BE FOUND in the linked sites. No copyright infringement is intended. BeanLogix does not own nor claim to own the rights to the content shared.

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