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The importance of client testimonials - Mar. 28, 2024


Welcome to our Weekly Digest! 🚀

For today's read, we'll look at why client/customer testimonials are so important and can help your business!

Let's go!

What is a client testimonial?

A testimonial is a short anecdote from a client/customer that describes the experience they've had with your company.

Wyzowl's research tells us that nine out of 10 people trust what a customer says about a business more than what that business says about itself. As a result, customers are likely to spend 31% more with a business that has good customer testimonials, according to Spectoos.

Let's dive into why these testimonials are so important!

  1. They build trust and credibility

  2. They provide social proof

  3. They show how a brand’s problems/pain points can be solved

  4. They humanize your brand

  5. They increase conversions

Wyzowl has explained all 5 key points in their article here. But let's quickly go over the five reasons.

  1. Building Trust and Credibility: When potential customers see positive feedback from previous clients, it instills trust in the brand's ability to deliver on its promises. Testimonials serve as endorsements that can reassure prospective clients about the quality of the service.

  2. Providing Social Proof: Social validation from positive experiences can influence the decision-making process of potential customers, as they are more likely to trust recommendations from those they know.

  3. Showing Problem Solving Abilities: Testimonials often highlight how a brand effectively addressed the pain points faced by its clients. This demonstrates to potential customers that the brand understands their needs and has the capability to solve their problems.

  4. Humanizing the Brand: Testimonials provide a personal touch that helps to humanize the brand, making it more relatable and approachable to potential customers.

  5. Increasing Conversions: By building trust, providing social proof, showcasing problem-solving abilities, and humanizing the brand, testimonials contribute to creating a positive perception of the brand, which can lead to higher conversion rates as potential customers are more likely to make a engage with the brand.

Play the video below if you're interested in watching our wonderful client's full testimonial!

A little summary before watching:

Karen McNally started her real estate business from scratch. After great sucess, she and her husband set out on new business ventures in addition to her real estate work. BeanLogix is grateful to support her as she accomplishes her career endeavors!

Woot woot! Go Karen!


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Our Bean Counters are experienced bookkeepers who care about your business! Email us at to learn more!

*ALL INFORMATION CAN BE FOUND in the linked sites. No copyright infringement is intended. BeanLogix does not own nor claim to own the rights to the content shared.


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